“There is no greater power on this earth than story”
– Libba Bray
“To be momentous, create content with purpose”
– Russell Sparkman
“True music must repeat the thought and inspirations of the people and the time”
– George Gershwin
“You can never go wrong by investing in communities and the human beings within them.”
– Pam Moore
The driving force behind the collective is to unite Nick’s diverse skillset and collaborative partners under one roof in order to better coordinate production, talent and storytelling behind a singular creative vision.
Cutting through the saturation and noise of the marketing landscape, we focus on creating targeted and shareable ‘it’ content that prioritizes narrative, visual storytelling and cutting-edge sound. As a renowned musical director, Nick selectively places music and sound design at the core of all content.
We believe you’re only as good as your last 12 months. Ours has been crazy and thoroughly exciting. Take a peek at what we’ve been up to.
Before launching ‘Hashtag, You’re It’, founder Nicole Alexander created many shows and campaigns for MTV Ent. Networks (as Director of Event Production), MKG and 1iota (VP Production, Development and Talent Relations).
We love what we do, and we only work with people and on projects we believe in. Over time, most of our creative collaborations have grown to become meaningful, long-term partnerships and friendships, many of them spanning multiple projects.